MRP is a lie: how to read Indian e-commerce pricing
That '70% off' badge is doing a lot of work. Here's how inflated MRPs distort discounts and how to spot a real deal.
2 Jul 2026
Blog
Sale calendars, price-drop patterns, and smart-shopping tactics for Indian buyers.
That '70% off' badge is doing a lot of work. Here's how inflated MRPs distort discounts and how to spot a real deal.
2 Jul 2026
Amazon's Great Indian Festival, Flipkart's Big Billion Days, and the quieter sales in between — when to wait and when to buy.
2 Jul 2026